I took a year off to start a business and failed. The only thing missing from this list is a sense of how brutally true it is. As brand-conscious consumers, w

I took a year off to start a business and failed. The only thing missing from this list is a sense of how brutally true it is. As brand-conscious consumers, we swim in daydreams of products and images. "What if BMW made a blender?" But these are playground thoughts. As soon as you want you more than $100 to put something in someone's hands, they vanish to reveal the switchboard of a different system altogether :) My notion of a craftsmen or artisan doing what they love and getting paid for it is 100% out of touch. It's all about making others have $ by them giving you some of theirs temporarily. No romance or individuality. Save those expressions of personality for the consumer choices you make. Unless you happen to be launching a reusable rocket. Then you may get to choose the payload :)