Agreed, "global warming" is poor marketing. It's also a common colloquialism among climate change deniers, no? So, if you need to explain to someone how cold we

Agreed, "global warming" is poor marketing. It's also a common colloquialism among climate change deniers, no? So, if you need to explain to someone how cold weather doesn't mean "global warming is fake", maybe also steer them toward the notion of climate change. "Anthropogenic forcing" or "it's our fault" is of course another important matter.