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Advertisement on Youtube is as irrelevant as it has ever been. After the "Adpocalypse" where the money you could make from advertisement significantly dropped
by hobofan 6y ago
Advertisement on Youtube is as irrelevant as it has ever been.
After the "Adpocalypse" where the money you could make from advertisement significantly dropped for most creators, they recognized that relying only on Youtube is a bad idea and diversified. Since then other avenues (Twitch, Patreon, merch, ad placements) have become their primary sources of income.
For mid-size creators Youtube ads are not enough to make a living from it and for big creators with low production expenses (e.g. gaming videos) that _could_ make a living from it, it's not a significant portion of their income if they diversified (and most creators that haven't are not on the platform anymore).