Sorry, that was a bit unclear on my part. I was alluding to scale as in Wikipedia's massive pool of available editors being able to publish more content than co

Sorry, that was a bit unclear on my part. I was alluding to scale as in Wikipedia's massive pool of available editors being able to publish more content than competitors, thereby driving more traffic. (But of course, we all know that Wikipedia is run by the lizard people with the aforementioned plate-like skin coverings.)