i once talkes with the former coo of red-bull: the first (unpaid) marketing success of red-bull was when a F1 (cars driving in circles) team leader (i think it

i once talkes with the former coo of red-bull: the first (unpaid) marketing success of red-bull was when a F1 (cars driving in circles) team leader (i think it was ferrari) held a victory speech while holding a red bull in his hand. they just took it from there...