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The beauty of Red Bull's marketing is its focus. One product, a few versions. Original, sugar free, small shots - that's about all I know of. How many other c
by helipad 15y ago
The beauty of Red Bull's marketing is its focus.
One product, a few versions. Original, sugar free, small shots - that's about all I know of.
How many other companies make billions with essentially just one product?
- chopsueyar 15y agoCoca-cola?
- mkuhn 15y agoTaking a look at this Wikipedia Article listing Coca Cola Brands http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands you will realize that Coca Cola, the company, is much more than just Coca Cola, the drink.
- chopsueyar 15y agoSo, are you saying Coca Cola makes less than a billion dollars per year from Coca Cola alone? PS http://en.wikipedia.org/wiki/Red_Bull_GmbH#Sport_ownership http://en.wikipedia.org/wiki/Red_Bull_GmbH#Sport_ownership PPS The Red Bull product page has 4 different drinks, unless you believe Coke and Diet Coke are the same product, why would Red Bull Energy Drink and Red Bull Energy Drink Sugarfree be the same product? PPPS My open source hair-splitting machine written in Python is almost complete.
- rfrey 15y agoYou're probably just having some fun with semantics, but I'm sure helipad meant to say, "how many companies with essentially one product make billions?"
- chopsueyar 15y agoRed Bull makes 4 products.
- neworbit 15y agoGoogle (AdWords)
- SoftwareMaven 15y agoI think the more interesting question is which companies make the most money per product. Apple has 30ish products. Google is hard to count, because they have a lot of "stuff", but it all could be said to support AdWords. I think that is too lenient of an interpretation. It seems more like AdWords is the Google currency inside of their product ecosystem. Red Bull as four (according to another post). Others, especially outside of tech?