But the truth is that while Google might not _like_ paying the MPEG LA for these costs, it would be a foolish business strategy to do so. Obviously Google woul

But the truth is that while Google might not _like_ paying the MPEG LA for these costs, it would be a foolish business strategy to do so. Obviously Google would rather pay zero dollars for a video codec, but if it means losing out on a profitable source of revenue, it's a no-brainer to just grumble and move on. As a sibling comment mentions, Apple actually receives money for their role in the MPEG LA, but I doubt that this is anything more than a tiny dribble of money compared to the rest of their business. They're sitting just fine not having to pay out. Not to mention that getting the entire Web ecosystem to adopt a different codec can take ages - new hardware has to support accelerating it, and software implementions need to be added to thousands of different ecosystems before it becomes worth using on the Web.