Unfortunately it's hard to convince anyone they should care while they're enjoying seeing their enemies being deplatformed. The smart choice for Amazon imo is

Unfortunately it's hard to convince anyone they should care while they're enjoying seeing their enemies being deplatformed. The smart choice for Amazon imo is to defer the decision to others, as much as it's obviously not a full solution and has its own issues. No one wants to be the moderator of the Internet and be blamed for all of our world's problems, and the lower level the provider is (e.g. servers/ISPs), the worse it may end up.