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Would it have to dilute their brand further than the Mercedes A-Class or BMW 1 Series have diluted their respective brands?
by gsnedders 6y ago
Would it have to dilute their brand further than the Mercedes A-Class or BMW 1 Series have diluted their respective brands?
- Retric 6y agoLook for the BMW 1 or 2 series here: https://www.bmwusa.com/ https://www.bmwusa.com/ They don’t sell it in the US, so my guess is they think it does. Which is why the cheapest US model I could find starts at $41,250.
- gsnedders 6y agoAlternatively, the market for premium subcompacts is sufficiently small that it doesn't justify the cost of making them comply with market regulations?
- Retric 6y agoPossibly, though they seemingly pulled the model 1 in the US due to low sales figures. It’s hard to advertise cost effectively to both the top and bottom of a market. Dealerships also have huge incentives to sell used 3 series over new 1 series. It’s a little different in Europe as the utility of tiny cars is much higher there.