This is also Roku's foray into original content. They own the display which gives them a big vertical advantage. It's nice that you can use roku out of the bo

This is also Roku's foray into original content. They own the display which gives them a big vertical advantage. It's nice that you can use roku out of the box with minimal setup... I know a lot of people that have trouble setting up apple tv or even a dvd player for example.