I remember meeting some Amazon developers at OOPSLA around 2000 and being pretty unimpressed. Like they told me they didn't really know what they were doing th

I remember meeting some Amazon developers at OOPSLA around 2000 and being pretty unimpressed. Like they told me they didn't really know what they were doing there and were just getting out of the office. Then, 2 years later, they started hiring the best, and the rest is history. I think hiring top-quality, motivated engineers doesn't just give you good software, it also provides all the idea generation that you're going to need to enter businesses you never thought about before.