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> Additional precise and specific actions must also be taken: > Reveal who is paying for advertisements, how much they are paying and who is being targeted. >
by O_H_E 6y ago
> Additional precise and specific actions must also be taken:
> Reveal who is paying for advertisements, how much they are paying and who is being targeted.
> Commit to meaningful transparency of platform algorithms so we know how and what content is being amplified, to whom, and the associated impact.
> Turn on by default the tools to amplify factual* voices over disinformation.
> Work with independent researchers to facilitate in-depth studies of the platforms’ impact on people and our societies, and what we can do to improve things.
*go to the article for the link
Short, clear, and forward-moving (I think).
- meekrohprocess 6y agoTransparency in how ads are targeted would go a long way. Personally, I would appreciate a legal mandate that every targeted advertisement must include a link explaining which demographics or criteria are being used to target the ad. Ideally the ad would also need to identify which criteria were applicable to the individual who was shown the ad, and where that information came from. That requirement might be onerous to implement, but maybe it could kick in at a certain revenue threshold for the ad network. Imagine if people had to be told that they kept seeing embarrassing ads because their bank sold their interest in [product category] to a marketing agency. Or if you could inform your aging relatives that they shouldn't trust ads which target them based on their past multilevel marketing purchases. I can dream...
- Noos 6y agoThe link worries me the most. I mean, apparently the solution is social networks running a private list of "authoritative" news sources and making sure the feed is weighted towards them. The three listed have a clear left-wing bias. The alternative was Breitbart, and some other network I haven't heard of, but was probably included to try and balance it out. So it's really not "transparency" since there's no objective news ecosystem quotient out there to be audited, its just the reverse of what was used to promote fake news, now its just promoting what they think real news it.
- manicdee 6y agoI would prefer left-wing biased factual reporting over right-wing biased lies. The equation is pretty simple from my perspective. Most of my Facebook time is pointing out to family members that the “news” they are sharing is lies and misinformation, such as “cosplay guy at the Capitol invasion was Antifa” — the evidence was pictures of certain individuals being on an Antifa web site, despite the pictures clearly being part of an article identifying the fascists. Then there are the articles trying to twist “tracking vaccine recipients” into “surveillance vaccine recipients” and other such nonsense.