The point is regulating them is very specifically society stating "your property rights do not overrule the factors that led to this regulation." Which is the a

The point is regulating them is very specifically society stating "your property rights do not overrule the factors that led to this regulation." Which is the argument being made as worthy of consideration. Regulation that makes such coercion possible starts out as an argument like the one here. Saying these companies ought not to be able to censor people in a certain context despite their property rights isn't saying they should be arrested or something, it's saying we ought to regulate them.