I am all for bashing Facebook, but comments like this don't help us come across as thoughtful in our criticism. The question is not if they could run their busi

I am all for bashing Facebook, but comments like this don't help us come across as thoughtful in our criticism. The question is not if they could run their business with an ARPU of $1.00, but instead why would they do so if they are able to achieve an ARPU of $39.63 (Q3 2020). Most companies in this world choose not to willingly leave money on the table, and Facebook is simply taking the same position as millions of other businesses. The only way to get them to earn less than they could is by forcing them to do so through market forces (eg: iOS 14) or regulation.