I am paying to trust apple with my data. Much more sensitive data than I share with Facebook. I don't give facebook my health, location or payment details. App

I am paying to trust apple with my data. Much more sensitive data than I share with Facebook. I don't give facebook my health, location or payment details. Apple gets all of that and extracts a fee. I don't give a shit about advertising, advertising is always about the aggregate. What I care about is someone getting access to my data directly to do something with it. For me, my main fear is hackers and corrupt insiders. Facebook is going to spend the next five years transforming from a naive company that is/was loosey goosey with peoples data, to I suspect a fee extracting privacy first AR platform. You might laugh, but look at microsoft, look how they have changed.