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They don't sell data, they sell access to fine grained slices of their users. "You want to advertise to 65 year old white people[1] in QAnon so you can pedal a
by ogre_codes 6y ago
They don't sell data, they sell access to fine grained slices of their users.
"You want to advertise to 65 year old white people[1] in QAnon so you can pedal a very specific kind of fear? No problem."
"You want to buy access to black women under 30? We gotcha!"
That is what Facebook does which Apple doesn't.
[1] I know FB doesn't actually allow targeting based on race anymore. They do allow targeting based on interests though which can easily amount to the same thing.