What would you say to a 23 year old semi-successful web programmer turned businessman that would like to eventually work on cool project like you do? What's yo

What would you say to a 23 year old semi-successful web programmer turned businessman that would like to eventually work on cool project like you do? What's your framework for strategy and planning? What do you see as the biggest opportunities you're choosing to not pursue? Is there something you think should be done, but "the market" probably won't do it?