It's not just Facebook and WhatsApp, it's pretty much any service we've become accustomed to getting for 'nothing'. As a comparison, I run the domain my family

It's not just Facebook and WhatsApp, it's pretty much any service we've become accustomed to getting for 'nothing'. As a comparison, I run the domain my family uses for e-mail (not just my spouse/kids, but my brothers and parents and a few extended family members as well), and it's currently hosted on GSuite, grandfathered in from way back when you could get it free. I wanted to switch us away from Google to FastMail, but everyone balked at $5/month for e-mail. Even the ones making well into six figures didn't want to cough up $60/year for something they've been getting for free. So I could pay it out of pocket, or we stay on GSuite, or I kick everyone off that won't pay and deal with hurt feelings.