He's a Forbes Contributor, which means he writes for them without being paid or being subject to pre-publication editing. It's widely used by executives to disp

He's a Forbes Contributor, which means he writes for them without being paid or being subject to pre-publication editing. It's widely used by executives to display their "thought leadership" to promote their business. They're also often ghost-written. So, to answer your question: he's writing about this because he wants to and because he thinks it will help him to gain exposure with an audience who might hire him or his business.