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> I want to have enough control to stop Google tracking me in the first place rather than anonymising things after the fact. Google's proposals actually anonym

> I want to have enough control to stop Google tracking me in the first place rather than anonymising things after the fact. Google's proposals actually anonymize data before being sent to Google or any other ad network. But this only works by moving parts of the ad infrastructure into your browser. Do you really want your browser run machine learning algorithms to assign you to a cohort (see FLoC), or have ad auctions take place on your device (see TURTLE-DOV)?

hp77 6y ago
for anyone looking to read more on FLoC -> https://github.com/WICG/floc https://github.com/WICG/floc and TURTLE-DOV -> https://github.com/WICG/turtledove https://github.com/WICG/turtledove Thanks OP for mentioning these.
- nickhalfasleep 6y ago
  Absolutely nothing about fraud in these. Interesting, considering who or what would validate that these actions are occurring in front of an actual user.
  - jefftk 6y ago
    See https://web.dev/trust-tokens/ https://web.dev/trust-tokens/ (Disclosure: I work on ads a Google, speaking only for myself)
    - jka 6y ago
      Thanks for the link, and also thanks to the ancestor commentors for sharing more information. Although I understand that the revenue and reality of marketing revenue is vast and in some ways unstoppable, this is quite a bit of complex and challenging engineering work which creates more surface area in browsers in return for privacy. It's probably worth it on the whole, as long as it's done carefully, but for someone who cares a bit about simplicity, efficiency and being able to comprehend what's happening: will there be an opportunity just to disable targeting advertising (and thus the code paths and logic associated with it all)? (I'll try to reason about this and work it out myself from the documentation; I do already see that there's a "Disable Ad Interest Groups", but I don't know if that's quite it, yet)

hp77 6y ago

for anyone looking to read more on FLoC -> https://github.com/WICG/floc https://github.com/WICG/floc and TURTLE-DOV -> https://github.com/WICG/turtledove https://github.com/WICG/turtledove Thanks OP for mentioning these.

nickhalfasleep 6y ago
Absolutely nothing about fraud in these. Interesting, considering who or what would validate that these actions are occurring in front of an actual user.
- jefftk 6y ago
  See https://web.dev/trust-tokens/ https://web.dev/trust-tokens/ (Disclosure: I work on ads a Google, speaking only for myself)
  - jka 6y ago
    Thanks for the link, and also thanks to the ancestor commentors for sharing more information. Although I understand that the revenue and reality of marketing revenue is vast and in some ways unstoppable, this is quite a bit of complex and challenging engineering work which creates more surface area in browsers in return for privacy. It's probably worth it on the whole, as long as it's done carefully, but for someone who cares a bit about simplicity, efficiency and being able to comprehend what's happening: will there be an opportunity just to disable targeting advertising (and thus the code paths and logic associated with it all)? (I'll try to reason about this and work it out myself from the documentation; I do already see that there's a "Disable Ad Interest Groups", but I don't know if that's quite it, yet)