Because in semiconductor business land, not showing what your most cutting edge products are, and who's buying them, helps you develop business opportunities an

Because in semiconductor business land, not showing what your most cutting edge products are, and who's buying them, helps you develop business opportunities and product lines several years ahead of your competitors. It's a very different game than Intel's business model, which depended on a pure performance play and being 18-36 months ahead of all competitors tech wise. TI's strategy requires way more customer contact and development, because analog applications are so much more specific.