Well, Apple mostly just bought off-the-shelf parts from Samsung -- from AP, to NAND storage, to DRAM, LCD displays, battery, etc, etc -- with just minor tweaks

Well, Apple mostly just bought off-the-shelf parts from Samsung -- from AP, to NAND storage, to DRAM, LCD displays, battery, etc, etc -- with just minor tweaks and also readily available to other OEMs. Apple's magic was mostly in their feel-good marketing.