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The thing is - cars are not like computers and will never be. For most workloads a normal person performs on their computer, the hardware is ridiculously over-
by throwawayzRUU6f 6y ago
The thing is - cars are not like computers and will never be.
For most workloads a normal person performs on their computer, the hardware is ridiculously over-provisioned. Most of it is idling 90%+ of the time, the utilized portion is mostly wasted in a sea of inefficiencies. Performance improvements of 100x are not uncommon. To simplify a bit - Apple's business model boils down to selling mediocre hardware at premium prices, and concealing that fact by a large amount of optimizations and polish.
Cars are nothing like that; they're already at their efficiency plateau. An improvement of 10% is considered astonishing. Cars are much more like gaming rigs - raw power is required there, the games are already reasonably optimized, and no amount of sleek design and UI polish would hide the lackluster price/performance ratio. There's a reason Apple is not in the gaming business.
For Apple to maintain their margins, they'd have to sell something like Nissan Leaf for the price of Tesla Model S.
- tomcam 6y ago> Apple's business model boils down to selling mediocre hardware at premium prices, and concealing that fact by a large amount of optimizations and polish. So... doesn’t optimizing and polishing something make it a better product?
- XorNot 6y agoYou're missing the point: where are they going to find these gains in the car industry without blowing out the price? Because that's going to bat in the market that Mercedes, BMW and the like are already in. What is Apple going to uniquely improve via it's current core compentencies, as opposed to winding up where Tesla is: a fantastic on paper product that they can't deliver off the production line reliably, with fit and finish issues because they're a young manufacturer shaking out their production lines? Hyundai can do these things, but they're already doing them. Where's Apple sit in there other branding which essentially makes the product a gimmick?
- hollerith 6y ago>Apple's business model boils down to selling mediocre hardware at premium prices You don't want to qualify that statement to reflect the fact that Apple just become the clear leader in the market segment that cares about battery life, weight and computing performance?