4 ms·

Seems off-brand for Apple. 'Premium' isn't the first thing I think of when it comes to Hyundai. I get that they've been trying to change that with Genesis line

by Zaheer 6y ago

Seems off-brand for Apple. 'Premium' isn't the first thing I think of when it comes to Hyundai. I get that they've been trying to change that with Genesis line but seems like a ways to go.

brokencode 6y ago
That’s Hyundai’s problem right now. They are actually making very nice cars, especially through Genesis, but their brand image has not yet caught up with the increase in car quality over the past decade. A quality car made by Hyundai with Apple technology and brand image is an incredibly good idea for both companies.
- core-questions 6y ago
  It's a good idea for Hyundai, but it's hard to see it working out as well for Apple. When people who use Macbooks but drive Range Rovers and Teslas see this, they won't bite.
- rrrhys 6y ago
  In Australia Hyundai has a 7 year manufacturer warranty - contrasting with typical 3 year. To me/my circles, that means they know their cars are excellent and are prepared to bet real money on it. Many of those cars are now coming up on the tail end of their manufacturer warranty, and still command insane resale price for what they are.
  - jiggawatts 6y ago
    Ordinary Toyotas have a 5-year warranty, plus an additional 2-year warranty for the drivetrain if you perform the semi-annual maintenance. That's not even mentioning Mitsubishi's 10 year-warranty, Tesla's 8-year warranty, and Kia's 7-year warranty. Hyundai is good but not that exceptional. Ref: https://www.whichcar.com.au/car-advice/which-car-manufacturers-offer-the-longest-warranties https://www.whichcar.com.au/car-advice/which-car-manufacture...
    - rrrhys 6y ago
      I was intending to argue back 'yes but who started that in Australia' - and on a quick look it appears that was Kia. I know Hyundai and Kia have a crazy amount of engineering overlap, but regardless you are correct.
      - jiggawatts 6y ago
        Either way, us consumers win!
    - Scarbutt 6y ago
      Aren't Kia and Hyundai the same company?
  - jessaustin 6y ago
    It could work the opposite way: a firm might offer a long warranty to convince customers to purchase less inherently reliable automobiles. Sure it could be expensive six years from now, but in the meantime they're still in business.
  - throwaway201103 6y ago
    Or it means they've decided to take the small extra risk of warranty claims in exchange for more sales at a higher price, because it makes people think like you do.
- ImprovedSilence 6y ago
  I thought they made nice cars, I had hoped they had a good value proposition. But all the nice bits have a tendency to feel cheap after a year or so, and after a few years the ride tends to go to shit. I want to like the Genesis (even test drove one a few years ago), but it was cutting too many corners to really fit in with "luxury", for the price it was.
anonytrary 6y ago
Boston Dynamics doesn't seem off-brand for Apple. I think that IP suits Apple.
detaro 6y ago
Presumably an association with "premium" is among the things Apple is bringing to the deal.
neom 6y ago
Hyundai = Foxconn.

by Zaheer 6y ago

Seems off-brand for Apple. 'Premium' isn't the first thing I think of when it comes to Hyundai. I get that they've been trying to change that with Genesis line but seems like a ways to go.

brokencode 6y ago

That’s Hyundai’s problem right now. They are actually making very nice cars, especially through Genesis, but their brand image has not yet caught up with the increase in car quality over the past decade. A quality car made by Hyundai with Apple technology and brand image is an incredibly good idea for both companies.

core-questions 6y ago
It's a good idea for Hyundai, but it's hard to see it working out as well for Apple. When people who use Macbooks but drive Range Rovers and Teslas see this, they won't bite.
rrrhys 6y ago
In Australia Hyundai has a 7 year manufacturer warranty - contrasting with typical 3 year. To me/my circles, that means they know their cars are excellent and are prepared to bet real money on it. Many of those cars are now coming up on the tail end of their manufacturer warranty, and still command insane resale price for what they are.
- jiggawatts 6y ago
  Ordinary Toyotas have a 5-year warranty, plus an additional 2-year warranty for the drivetrain if you perform the semi-annual maintenance. That's not even mentioning Mitsubishi's 10 year-warranty, Tesla's 8-year warranty, and Kia's 7-year warranty. Hyundai is good but not that exceptional. Ref: https://www.whichcar.com.au/car-advice/which-car-manufacturers-offer-the-longest-warranties https://www.whichcar.com.au/car-advice/which-car-manufacture...
  - rrrhys 6y ago
    I was intending to argue back 'yes but who started that in Australia' - and on a quick look it appears that was Kia. I know Hyundai and Kia have a crazy amount of engineering overlap, but regardless you are correct.
    - jiggawatts 6y ago
      Either way, us consumers win!
  - Scarbutt 6y ago
    Aren't Kia and Hyundai the same company?
- jessaustin 6y ago
  It could work the opposite way: a firm might offer a long warranty to convince customers to purchase less inherently reliable automobiles. Sure it could be expensive six years from now, but in the meantime they're still in business.
- throwaway201103 6y ago
  Or it means they've decided to take the small extra risk of warranty claims in exchange for more sales at a higher price, because it makes people think like you do.
ImprovedSilence 6y ago
I thought they made nice cars, I had hoped they had a good value proposition. But all the nice bits have a tendency to feel cheap after a year or so, and after a few years the ride tends to go to shit. I want to like the Genesis (even test drove one a few years ago), but it was cutting too many corners to really fit in with "luxury", for the price it was.

anonytrary 6y ago

Boston Dynamics doesn't seem off-brand for Apple. I think that IP suits Apple.

detaro 6y ago

Presumably an association with "premium" is among the things Apple is bringing to the deal.

neom 6y ago

Hyundai = Foxconn.