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The article uses advertising as an example, but I'm not sure advertising is a good way to start a market. The value in advertising is in it's ability to get pe
by cconstantine 18y ago
The article uses advertising as an example, but I'm not sure advertising is a good way to start a market. The value in advertising is in it's ability to get people who see it to spend money somewhere else.
Until there are things on the internet that are worth end-users spending money on, I don't foresee advertising being all that valuable... unless you want to create an advertising framework and sell that.
How did the American internet market grow? I'd bet that the Chinese internet market will grow following similar trends.
Start with sites that offer tangible benefits for Chinese people. Something people would be willing to spend money on directly. I'm thinking things like online shopping, gambling, porn, event tickets, communications (phone, email), banking etc... Of course someone with knowledge about Chinese culture and what they find important would be able to come up with a better list :)
Of course... all those things that built the American internet market now have established companies who want to tap into this new market.
- Chocobean 18y agogambling, and porn sound totally illegal in China. ie: you can do it, but not like, "legitimately" or obviously There is a very well written story about a company that made a LOT of money doing gambling website in the "guise" of an MMORPG: http://www.danwei.org/electronic_games/gambling_your_life_away_in_zt.php http://www.danwei.org/electronic_games/gambling_your_life_aw... he company had successfully listed on the New York Stock Exchange, and its third-quarter operating income was 405.2 million yuan, with a profit of 290.2 million. This represented an astonishing 164% and 152% climb over the same period the previous year. The company had a book value of 6.8 billion RMB. It's genius: use real-life sales people to approach gamers in net-cafes, sell them something that simultaneously grants psychological pleasure and will save them time. Then slowly leverage the basic human need for approval and acceptance, stoke their pride, and watch the money roll in. This works especially well in China because in a land of so many people, "individuality" and "personal worth in uniqueness" is worth a lot of gold.
- cconstantine 18y agoYeah, I agree. I was simply trying to think of the things that helped build the American internet market.
- cglee 18y agoSurprisingly, they don't block all the foreign gambling sites. Maybe poker just isn't that popular, but I have several American friends who play online poker once a while from China. Porn is out of the question. You'll probably get thrown in jail if you're Chinese or deported if you're foreign.