I'd say simplicity, too. I'm a long-time cyclist and a 4 year Peloton owner. I work in tech (obviously) but I frankly have only the vaguest idea of what combina

I'd say simplicity, too. I'm a long-time cyclist and a 4 year Peloton owner. I work in tech (obviously) but I frankly have only the vaguest idea of what combination of computers and displays and sensors and adapters I'd need to use to Zwift. And the slack channels I swim in seem to be full of folks always fiddling with what kinds of sensors to use and how to get them to reliably communicate. You can just swipe a credit card (or, probably, ApplePay 1 button purchase) and have it show up at your house and work.