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> Note: I am still bitter at what Apple has done to IMG / PowerVR. I'm unfamiliar with this; are you bitter about a lack of attribution that they produced lots

> Note: I am still bitter at what Apple has done to IMG / PowerVR. I'm unfamiliar with this; are you bitter about a lack of attribution that they produced lots of the IP their GPUs are built on?

masklinn 6y ago
They're probably talking about Apple suddenly announcing they'd be dropping Imagination out of the blue in 2017.
- raverbashing 6y ago
  But in the end it seems they didn't drop? Or are they just licensing a basic IP and building on top? I remember the IMG stuff being full of bugs
  - masklinn 6y ago
    It's really not clear. A licensing agreement was signed between the two early 2020 but the interim hurt IMG a lot, they lost a number of engineers, had to sell off their MIPS business, and the board ultimately put the company up for sale.
ksec 6y ago
Apple stated they will go Custom GPU, depending on how you define Custom, it has plenty of PowerVR tech in it. ( IMG even deleted that Press Release, which you could still find a copy here [1] ) "Apple expects that they will no longer be using Imagination’s IP for new products in 15 to 24 months." But at no point in time did Apple announced they stop supporting PVRTC. Nor did they make any depreciation notice. That announcement caused IMG's stock price fall by nearly 80%. IMG was later sold to a Chinese VC. ( Which somehow had some tiny connection linking to Apple, but that is in the conspiracy field so I wont go into it ) And if you look back now, Apple were not telling truth or lying by omission. Which is what got me to scrutinise every details when they had a battle with Qualcomm. And it was a very different view to what mainstream media tells you. [1] https://www.displaydaily.com/article/press-releases/discussions-with-apple-regarding-license-agreement https://www.displaydaily.com/article/press-releases/discussi...
- coldtea 6y ago
  >And if you look back now, Apple were not telling truth or lying by omission. From reading this, I'd be mad at the bogus/flimsy stock market (and the restrictions on behavior it imposes on companies to satisfy ever more greedy stockholders) rather than Apple here.
  - eptcyka 6y ago
    When apple is your customer, they can make or break your company. Of course, you can say that it's a shoddy business practice to lay all your eggs in one basket, but I think it's more complex than that. It's rather difficult to provide services or products to Apple given that they often want their own bespoke everything without investing significant amounts of money into your business, they're just that big of a customer. And not pursuing Apple's business might be a deathwish as that's exactly what all the shareholders would want, it often looks like a strike-the-metal-whilst-it's-hot kind of a situation. Tangentially, it's far easier to be an ethical underdog than it is to be an ethical winner. But Apple isn't even trying.
    - emn13 6y ago
      Mostly it's a sign that companies nowadays - not apple specifically, but apple included - are too large, breaking the market in all kinds of bad ways. There should be much simpler and harder caps on business size (and/or other large-size discouragements such as tax rates on revenue or some other hard-to-fake metric for size). The extremely wimpy trust-busting rules currently assume no harm until proven otherwise, which is much too high a bar, and much too slow, and much to reliant on the inefficient judicial system to be able to steer a market economy.
      - crististm 6y ago
        Size should not matter. Just don't step in and bail them when they break under their own weight. Of course, when companies are large enough, shareholder's interests spin off into the regulator's domain, allowing interesting turn of events in the form of bailouts
klelatti 6y ago
Note that Apple set up a large office next to Imagination's in the UK and recruited lots of IMG staff. Probably right to be bitter. > Apple's has already been recruiting Imagination workers for months, its most prominent get being COO John Metcalfe. Until now, hires were being sent to Apple's main offices in London, or overseas to California. > The company now has over a dozen listings for graphics-related jobs in South Hertfordshire, the region in which St. Albans and Kings Langley are based. https://appleinsider.com/articles/17/07/10/apple-sets-up-office-near-hq-of-outgoing-graphics-tech-supplier-imagination-technologies https://appleinsider.com/articles/17/07/10/apple-sets-up-off... Edit to add quotes.

> Note: I am still bitter at what Apple has done to IMG / PowerVR. I'm unfamiliar with this; are you bitter about a lack of attribution that they produced lots of the IP their GPUs are built on?

masklinn 6y ago

They're probably talking about Apple suddenly announcing they'd be dropping Imagination out of the blue in 2017.

raverbashing 6y ago
But in the end it seems they didn't drop? Or are they just licensing a basic IP and building on top? I remember the IMG stuff being full of bugs
- masklinn 6y ago
  It's really not clear. A licensing agreement was signed between the two early 2020 but the interim hurt IMG a lot, they lost a number of engineers, had to sell off their MIPS business, and the board ultimately put the company up for sale.

ksec 6y ago

Apple stated they will go Custom GPU, depending on how you define Custom, it has plenty of PowerVR tech in it. ( IMG even deleted that Press Release, which you could still find a copy here [1] ) "Apple expects that they will no longer be using Imagination’s IP for new products in 15 to 24 months." But at no point in time did Apple announced they stop supporting PVRTC. Nor did they make any depreciation notice. That announcement caused IMG's stock price fall by nearly 80%. IMG was later sold to a Chinese VC. ( Which somehow had some tiny connection linking to Apple, but that is in the conspiracy field so I wont go into it ) And if you look back now, Apple were not telling truth or lying by omission. Which is what got me to scrutinise every details when they had a battle with Qualcomm. And it was a very different view to what mainstream media tells you. [1] https://www.displaydaily.com/article/press-releases/discussions-with-apple-regarding-license-agreement https://www.displaydaily.com/article/press-releases/discussi...

coldtea 6y ago
>And if you look back now, Apple were not telling truth or lying by omission. From reading this, I'd be mad at the bogus/flimsy stock market (and the restrictions on behavior it imposes on companies to satisfy ever more greedy stockholders) rather than Apple here.
- eptcyka 6y ago
  When apple is your customer, they can make or break your company. Of course, you can say that it's a shoddy business practice to lay all your eggs in one basket, but I think it's more complex than that. It's rather difficult to provide services or products to Apple given that they often want their own bespoke everything without investing significant amounts of money into your business, they're just that big of a customer. And not pursuing Apple's business might be a deathwish as that's exactly what all the shareholders would want, it often looks like a strike-the-metal-whilst-it's-hot kind of a situation. Tangentially, it's far easier to be an ethical underdog than it is to be an ethical winner. But Apple isn't even trying.
  - emn13 6y ago
    Mostly it's a sign that companies nowadays - not apple specifically, but apple included - are too large, breaking the market in all kinds of bad ways. There should be much simpler and harder caps on business size (and/or other large-size discouragements such as tax rates on revenue or some other hard-to-fake metric for size). The extremely wimpy trust-busting rules currently assume no harm until proven otherwise, which is much too high a bar, and much too slow, and much to reliant on the inefficient judicial system to be able to steer a market economy.
    - crististm 6y ago
      Size should not matter. Just don't step in and bail them when they break under their own weight. Of course, when companies are large enough, shareholder's interests spin off into the regulator's domain, allowing interesting turn of events in the form of bailouts

klelatti 6y ago

Note that Apple set up a large office next to Imagination's in the UK and recruited lots of IMG staff. Probably right to be bitter. > Apple's has already been recruiting Imagination workers for months, its most prominent get being COO John Metcalfe. Until now, hires were being sent to Apple's main offices in London, or overseas to California. > The company now has over a dozen listings for graphics-related jobs in South Hertfordshire, the region in which St. Albans and Kings Langley are based. https://appleinsider.com/articles/17/07/10/apple-sets-up-office-near-hq-of-outgoing-graphics-tech-supplier-imagination-technologies https://appleinsider.com/articles/17/07/10/apple-sets-up-off... Edit to add quotes.