The value of the social search is not the result itself. It's that you have someone you know to consult on your searched subject. For example, I will probably

The value of the social search is not the result itself. It's that you have someone you know to consult on your searched subject. For example, I will probably see my friend's opinion in a social search result. I might actually not like what he said or suggested, which he does not know that I don't like it. However, I do know I can ask him about the subject to find out his experiences or maybe get his second opinion. That becomes powerful because it might cut the time for you to find the information you want. It's also more likely to save us from getting nowhere to find things we want. So, relationships do help us find things quickly. And for those friends who give me wrong opinions will definitely lose my trust.