All those buggy whip and carriage companies with deep horse expertise, with feed bag hooks built right into the carriage and self-clearing manure scrapers mount

All those buggy whip and carriage companies with deep horse expertise, with feed bag hooks built right into the carriage and self-clearing manure scrapers mounted in place above the carriage wheels, producing millions of carriages a year worldwide, and Henry Ford somehow thinks he knows better than them. And now they are even bolting on gas engines to some of the carriages. People think those companies are going to just take this lying down? I just don't understand.