3 ms·
Nintendo is also the only one of the bunch selling their hardware for profit. MS and Sony now have to maintain selling hardware at a loss to keep up the percep
by tastyfreeze 6y ago
Nintendo is also the only one of the bunch selling their hardware for profit. MS and Sony now have to maintain selling hardware at a loss to keep up the perception of advancement.
- claytonjy 6y agoAs I recall this has been true of at least MS and Sony (maybe even Nintendo?) for several console generations, though after a few years they've been able to bring costs down into profitability. Is that not expected for this generation?
- tastyfreeze 6y agoAs far as I know Nintendo hasn't ever sold hardware at a loss. That is not the way they do business. Of course there wont be a source from MS or Sony on the matter. https://www.cinemablend.com/games/1644500/how-much-money-nintendo-may-be-making-off-each-switch-console https://www.cinemablend.com/games/1644500/how-much-money-nin... https://metro.co.uk/2020/09/10/xbox-series-x-and-xbox-series-s-being-sold-at-loss-claims-source-13251850/ https://metro.co.uk/2020/09/10/xbox-series-x-and-xbox-series... PS Nothing really wrong with a loss leader to draw customers. The problem with the console being a loss leader is MS and Sony have to perpetually build consoles that are loss leaders to show "advancement" that keeps customers. It also makes them reliant on subscriptions and software sales to maintain profitability. So, they are incentivized to lock customers in or they will lose profitability.