2 ms·

I wonder why they didn't buy Sega.

• anonymousab 6y ago
  Late 90s, Sega of Japan probably had too much pride for that. Afterwards, if MS was still interested, perhaps Sammy's offer was more compelling overall. I also don't think MS would have had much interest in all the other non-home-console-software businesses SEGA was involved in. Could have been an organized crime/liability element too. The relationship they did end up having was fruitful enough. EDIT - Well, looks like I was wrong.
• AdmiralAsshat 6y ago
  They thought about it: > Okawa, who had loaned Sega $500 million in 1999, died on March 16, 2001. Shortly before his death, he forgave Sega's debts to him and returned his $695 million worth of Sega and CSK stock, helping the company survive the third-party transition.[188][189][190] He held failed talks with Microsoft about a sale or merger with their Xbox division.[191] According to former Microsoft executive Joachim Kempin, Microsoft founder Bill Gates decided against acquiring Sega because "he didn't think that Sega had enough muscle to eventually stop Sony."[192] A business alliance with Microsoft was announced where Sega develops 11 games for the new Xbox console.[193] https://en.wikipedia.org/wiki/Sega#Dreamcast_and_continuing_struggles_(1998%E2%80%932001) https://en.wikipedia.org/wiki/Sega#Dreamcast_and_continuing_...
• dustinmoris 6y ago
  Because they laughed Microsoft in the face, too. :P