Genuinely curious as to what would have to be different for it _not_ to be considered a fad? Seeing as they have been going for 8 years and, and, after having a

Genuinely curious as to what would have to be different for it _not_ to be considered a fad? Seeing as they have been going for 8 years and, and, after having a quick look, have been doubling revenue for a number of years previous to Covid19.