I don't think it could be solved globally; local jurisdictions like the EU will need to deal with this issue sooner or later. I think American companies can try

I don't think it could be solved globally; local jurisdictions like the EU will need to deal with this issue sooner or later. I think American companies can try to lobby against it too, because Google abuses its enormous power to eliminate competition in various markets (product price comparison etc.). There are many American companies operating in this space. Google's strategy is to steal it slowly piece by piece and it looks like they're getting more and more bold.