It's easy for me to shake my fist at them, but if I think about it, maybe their subscription business model might be one of the only things that work. For exam

It's easy for me to shake my fist at them, but if I think about it, maybe their subscription business model might be one of the only things that work. For example, if they opened up their platform, then people could just choose other content sources that are free or pay money into someone else's pocket, like other group classes. Otherwise Peloton could try the eShop approach where their group classes compete on an eShop where they take 30% of the cut, but that market is tiny and still has to compete with just using your iPad while you pedal. On the other hand, I'd consider buying one if there was more to do than group classes and maybe I'm not alone. I'm not cocky enough to think I know what the masses want, but it does seem like their lack of ambition about what can be done with the bike could be leaving a lot of money on the table.