My experience at a startup that tried this approach is that engineers got frustrated and quit (yes that includes me). I don't think a "project of the month" min

My experience at a startup that tried this approach is that engineers got frustrated and quit (yes that includes me). I don't think a "project of the month" mindset is healthy even in the short term. People are not built to handle massive amounts of stress and failure constantly, our brains can only take it once in a while. I can only see this approach working at places that have raised a lot of capital that allows them to outsource these projects. Consultants will get paid with your investors money, deliver the codebase, and you get to blame them in the next board meeting after you fail to attract a single customer.