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What information exactly does GA tell you from stalking people across the web? I don't think Google sharing with you accurate information about the people visit
by XCSme 6y ago
What information exactly does GA tell you from stalking people across the web? I don't think Google sharing with you accurate information about the people visiting other websites would be completely legal (GDPR). Where exactly do you find this information in the dashboard?
- marvinblum 6y agoEven if they don't share it with you, they do it for themselves.
- XCSme 6y agoYes, that was my point, probably they get this data for themselves and improving their own services but as a webmaster you don't get all this data yourself.
- iamacyborg 6y agoIt's under Audience -> Demographics. It's off by default. Turning it on gives you basic demographic data but also means you consent to sharing your GA data with Google to use for advertising purposes.
- JW_00000 6y agoDemographic data like: age (in buckets of 10 years), gender, household income for some countries, whether you're a parent [1] + Interests/"Affinities" [2]. I think these are derived from your Google search history and the sites you visit. You do need to explicitly enable this in the GA dashboard, and ask users' consent under the GDPR. [1] https://support.google.com/google-ads/answer/2580383?hl=en https://support.google.com/google-ads/answer/2580383?hl=en [2] https://support.google.com/google-ads/answer/2497941?hl=en https://support.google.com/google-ads/answer/2497941?hl=en
- kbelder 6y agoImportantly, it's always bucketed. You can get a breakdown for a group of visitors, but not the demographics for an individual.