What's up with this headline? The original article's headline is "3 reasons why Knol will beat Wikipedia". Changing it to "3 reasons why Knol will beat Wikipedi

What's up with this headline? The original article's headline is "3 reasons why Knol will beat Wikipedia". Changing it to "3 reasons why Knol will beat Wikipedia's ass" is just plain immature and makes HN look like Digg or Reddit. We're talking about two competing companies, not a celebrity boxing match. It certainly makes it less likely anyone is going to take the article, your submissions and comments seriously. If people here want to keep this place from turning into a cess pool like just about every other social news site it's up to us to keep crap like this off the front page.