"morally incompetent" yes, but morals are not the primary motivator in that situation, only a secondary factor. People want to feel good about themselves, moral

"morally incompetent" yes, but morals are not the primary motivator in that situation, only a secondary factor. People want to feel good about themselves, moral behaviour leads to feeling good. But physical work, pride in your work, connection with your work and the people who benefit from it also make one feel good. It is basically like mothers' day cake: There is cake on sale that will be far better than what you can bake. But quality isn't the point, connection, pride and individualisation are.