What's Octopart's backup strategy if Google somehow punishes their site in their next algorithm change (ala so many other innocent sites during the Panda Update

What's Octopart's backup strategy if Google somehow punishes their site in their next algorithm change (ala so many other innocent sites during the Panda Update)? I bet 80% of the traffic comes from search engines. If those 80% leave, it's game over in terms of revenue and partnerships. I think Octopart should somehow develop a strategy for returning visitors that doesn't depend on search engines.