3 ms·

Kickstarter campaigns are basically the modern day infomercials. It’s all about having the perfect pitch video and impressive tram bios, getting shallow pro-f

Kickstarter campaigns are basically the modern day infomercials. It’s all about having the perfect pitch video and impressive tram bios, getting shallow pro-forma coverage in all the tech blogs, and then name-dropping them all in order to bolster your image (along with the obligatory credulous pull quotes). Make sure your social media team keeps putting out updates, and don’t forget to add some ridiculous stretch goals for when you go viral. Never mind that your team has never actually shipped a working product at scale before, and never mind that fulfilling all your reward tier posters and T-shirts will take nearly as time as delivering your actual product. At least when you bought something off TV you’d actually get something. Sure, you’d have to wait 6-8 weeks for it to arrive, but that’s practically Amazon Prime compared to Kickstarter.

throw_m239339 6y ago
You mean "home shopping", like on TV where you call "right now" and you get useless stuff... Kickstarter is purely a marketing business, many backers still don't understand it. The client is the project creator, not the backers. Since Kickstarter makes money on successful marketing campaigns. Apparently, they are still doing well https://www.kickstarter.com/help/stats https://www.kickstarter.com/help/stats Good for them. I will never back anything on that platform because I find it exploitative. Kickstarter claims they can't do any due diligence and it's up to the backers. But how can a backer assess the viability of a project if Kickstarter themselves can't? How many bakers know anything about industrial production, supply chain, ... The project creator can lie to the face of backers for half a decade, of course most of them are completely ignorant of what producing goods entails, for instance: https://www.kickstarter.com/projects/stillalive/polygons-the-flat-4-in-1-measuring-spoon/comments https://www.kickstarter.com/projects/stillalive/polygons-the... 4 years to produce a basic measuring spoon, and counting...
- pimlottc 6y ago
  I was more going for those old late night informercials, Ron Popeil, etc. "But wait, there's more!"

throw_m239339 6y ago

You mean "home shopping", like on TV where you call "right now" and you get useless stuff... Kickstarter is purely a marketing business, many backers still don't understand it. The client is the project creator, not the backers. Since Kickstarter makes money on successful marketing campaigns. Apparently, they are still doing well https://www.kickstarter.com/help/stats https://www.kickstarter.com/help/stats Good for them. I will never back anything on that platform because I find it exploitative. Kickstarter claims they can't do any due diligence and it's up to the backers. But how can a backer assess the viability of a project if Kickstarter themselves can't? How many bakers know anything about industrial production, supply chain, ... The project creator can lie to the face of backers for half a decade, of course most of them are completely ignorant of what producing goods entails, for instance: https://www.kickstarter.com/projects/stillalive/polygons-the-flat-4-in-1-measuring-spoon/comments https://www.kickstarter.com/projects/stillalive/polygons-the... 4 years to produce a basic measuring spoon, and counting...

pimlottc 6y ago
I was more going for those old late night informercials, Ron Popeil, etc. "But wait, there's more!"