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Agree. Good tools like personas, JTBD, or whatever are a result of well-done research, not assumptions. As soon as assumptions enter the mix, the tool (and ther
by jrdnbwmn 6y ago
Agree. Good tools like personas, JTBD, or whatever are a result of well-done research, not assumptions. As soon as assumptions enter the mix, the tool (and therefore decision-making) is biased and will give you the wrong information.