The very nature of "gone viral" is based on the concept that the content was created and then spread by a minority of users. Context matters. If your town pop

The very nature of "gone viral" is based on the concept that the content was created and then spread by a minority of users. Context matters. If your town population is 5K and a video of it's town administrator accepting a bribe gets 80K views that's viral, relative to the townspeople. I think we're in agreement here; stop lazy journalism.