Guternberg was late to the game for bloggers and writers, playing catch-up to Medium and countless headless javascript based CMS's more friendly to writing, the

Guternberg was late to the game for bloggers and writers, playing catch-up to Medium and countless headless javascript based CMS's more friendly to writing, they were obviously behind the innovation curve. But it also threw all the WP developers/agencies and companies that use page builders because to save time and money a curve ball. It should have been a plugin, the direction of WP as purely a blogging platform is a train that left the station many years ago. The main driver or WP at this point is actually well designed themes and theme marketplaces, once again saving people tons of money and time.