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Many companies try it, but very very few succeed. Nike, MB, BMW and the Yankees don't count IMO. Apple, Porsche and Harley Davidson do, and I can't think of any
by martythemaniak 15y ago
Many companies try it, but very very few succeed. Nike, MB, BMW and the Yankees don't count IMO. Apple, Porsche and Harley Davidson do, and I can't think of any other examples.
- trobertson 15y agoI'm going to have to disagree with you when you say "the Yankees don't count". Sport teams (at least in the USA) elicit a huge religion-esque response. I don't watch sports because it seems, to me, that most of the fans at games are caught in fanatical religious worship of their chosen team. It's depressing to see all their passion directed at something non-contributive like sports.
- lotusleaf1987 15y agoI can see why you might say Yankees don't count, but I think sports teams do count as brands. There are others--Leica cameras, Rolex, Starbucks, Linux, Vans, Star Trek/Wars. I don't think it's something you set out to attain, look at the airline Song for an example of how this backfires. I think being a cult brand is a status you attain after reaping several generations of loyal customers.