It's not so much being a strong brand, but becoming known in a small niche that is key to avoid becoming reliant on Google. You only need to be reliant on Googl

It's not so much being a strong brand, but becoming known in a small niche that is key to avoid becoming reliant on Google. You only need to be reliant on Google if you don't know who your audience/niche is. Once you know that, you don't usually need Google to reach them.