Reminds me of this quote from Simon Sinek: "People don't buy what you do, they buy why you do it." He uses Apple quite a bit in his analogy here: http://www.

Reminds me of this quote from Simon Sinek: "People don't buy what you do, they buy why you do it." He uses Apple quite a bit in his analogy here: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...