> Clinton spent nearly 2 times what Trump did and still lost. That election is a bad example since: - Trump was already a TV and Twitter celebrity brand. - H

> Clinton spent nearly 2 times what Trump did and still lost. That election is a bad example since: - Trump was already a TV and Twitter celebrity brand. - Hillary Clinton was an unlikeable candidate who was ill, financially corrupt (received large Saudi contributions to her foundation) and avoided reporters for 2 months during the campaign (similar to Biden in 2020) I've seen estimates that Trump added $2 billion in value to Twitter, so Trump also got some advantage out of that relationship. What's interesting is that SV ad companies denied knowing that Trump was underspending until their end of quarter, then blamed their poor results on that saying, "Who knew?" In fact, anybody who read a newspaper knew, so it was odd hearing that nonsense from people paid millions to know that.