This having Google track your users has impacts internally when your own tooling becomes even less accurate because you have to start asking for consent: https:

This having Google track your users has impacts internally when your own tooling becomes even less accurate because you have to start asking for consent: https://github.com/alphagov/content-data-admin/pull/707 https://github.com/alphagov/content-data-admin/pull/707 In the case of things like page views, this is something addressable by just gathering the data yourself. If you put in the effort up front, it'll be more accurate than Google (as you don't miss anyone who Google misses).