As Tony Montana ( Scarface) said: In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power,

As Tony Montana ( Scarface) said: In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women. In a start up context ,it means that first get some traction -- customer registrations or signups or revenues then you get your brand recognition -- people will start talking about you or your product then you get your investors. This is what I am doing with my bootstrap. (and much apologies for quoting a violent mobster)