You should be paying VAT if you order from the UK to the EU. I just tried out checking out an item on Amazon.co.uk with Finland as the destination. On the chec

You should be paying VAT if you order from the UK to the EU. I just tried out checking out an item on Amazon.co.uk with Finland as the destination. On the checkout page I have four different charges: items, postage & packaging, import fees deposit, and exchange rate guarantee fee. So looks like Amazon is removing the VAT from the item (it was £39.99 on the item page and it drops to £33.32 on the checkout page) and then charging your local VAT as an up-front deposit. So if it's anything like my Amazon.co.jp orders, you just throw money at Amazon and you get the item in your hands without any customs hassle.